I’m a results-driven international brand and communications professional with over 20 years of experience in brand development, strategic design and corporate communications. I specialise in building and protecting strong brands across complex, multi-cultural environments — with a particular depth of expertise in the GCC region, including seven years based in the United Arab Emirates.

Throughout my career I’ve held senior leadership roles on both agency and client sides. Most recently, as Managing Director and Creative Director and Mono Brands (UAE). Prior to this I was Head of Brand & Corporate Communications at RAK Ceramics Group in the UAE, I was responsible for upholding global brand standards across multiple international markets, shaping internal and employer branding, producing investor communications, and supporting C-level visibility through strategic media, sponsorships, and high-profile events.

Before that, I built and led branding and design teams in Bahrain and London as Brand Director at PIM Branding & Design and Creative Director at agencies including Corporate Edge, Turquoise, and Limehouse. I’ve worked with real estate, retail, financial services, government, and B2B clients — delivering everything from full brand launches and rebrands to integrated multi-channel communication strategies.

I am hands-on. My collaborative approach and my ability to lead creative teams while maintaining commercial focus and strict brand compliance. A native English speaker with strong writing and storytelling skills, I thrive on turning complex ideas into clear, engaging narratives that resonate with both internal and external audiences.

Key strengths

I’d love to connect and explore how we might work together.
Feel free to reach out.